Client: FIFA Soccer
Project: World Cup Logo 2026
FIFA is the international governing body of association football; otherwise known as soccer here in the U.S.. They're currently looking for new logo ideas for upcoming Word Cup contests, and the host nations for the year 2026 are going to be the Americas: Canada, The United States, and Mexico.
Can we create a logo that functions as more
than just an icon?
The unifying element: a soccer ball comprised of a few solid black and white shapes. Symmetrical use of positive and negative space creates a pleasing and balanced icon.
A combination of the curve of the soccer ball and the host nation's colors creates a sense of motion, as well as suggesting the vertical nature of the World Cup trophy.
A simple and bold font works well in large print and is easily readable, even at small sizes.
Four colors: green, white, red, and blue. Stacked next to each other, they form the basis of the three host nation flags: Mexico, Canada, and the United States.